The Sales Advantage Promotional Platform
Strategic, Targeted Platforms.
Through our partnership with Best Version Media, The Sales Advantage has been helping hundreds of businesses and professionals connect with the very communities they’ve come to rely on for their best customers.
Our Programs
WHAT WE DO:
We help businesses target and penetrate the market of affluent buyers in their community. We do this by promoting the residents and HOAs of upscale neighborhoods with their own exclusive, high-end monthly magazine.
OUR MISSION IS SIMPLE:
To bring neighbors and businesses together with a positive, relevant and family-friendly monthly magazine that is customized to meet the needs of each neighborhood.
Our Options
OPEN RATE
- Neighbors appear on the cover
- In an independent survey, readers reported referencing their BVM magazine as many as five times per month*
- Independent survey shows 89.4% of residents read BVM monthly magazines*
HIGH-VALUE PENETRATION
- Micro-targeted content
- Independent survey shows 92.6% of residents found the content very useful*
PREMIER DISTRIBUTION
- Mailed directly to residents’ homes
- Not sitting on a stack in a coffee shop or store
- Penetrate the market you are trying to reach
MARKET INFLUENCE
- Nearly all homeowners
- Affluent residents and readers with buying power
- Highly-educated residents
- Neighbors are involved and active within the community
READERSHIP
- A magazine of the people, by the people, for the people
- Family features, neighborhood events & updates
- Readers participate in content
- Repeat readership because of local events calendar
BROAD IS NOT ALWAYS BETTER
The risk of broad scope advertising is that people are either too far away to use your services or not in the ideal demographic for your business. BVM is able to hit more defined areas so that local businesses do not have to pay for areas they don’t want or need.
What Businesses Love
I am very satisfied with the advertising we’ve been doing in the neighborhood magazines. We have been taking an average of 2-4 calls per day. I like the fact that it is so targeted.
Your publications hit exactly the right kind of market for my business. The ads look absolutely fabulous. They are probably the best ads anyone has designed for me. Outstanding job!
I have gotten lots of clients off of my ad. It is working well for me.
There are a number of jobs I have brought in from the Washington Highlands publication. It is so local for me.
Things are going great with the ad for my new practice!
Top Programs
EXPERT CONTRIBUTOR
- 36-month duration
- 1/4, 1/3, 1/2 or full-page ad
- Can submit Expert Contributor articles up to 4 times per calendar year
- One Business Profile is written by publication team during the duration of the contract (36-month only)
- Exclusivity of content provided by the client
- Logo or client headshot shown with article
- Logo or client headshot in Expert Contributor section in the front of the magazine
CONTENT SPONSOR
- 12, 24, or 36-month duration
- 1/2-page ad
- One Business Profile is written by publication team during the duration of the contract
(24+ month only) - Ad is placed on specific content area
- “Content Sponsored by” banner with company photo or logo
- Logo with article
- Some examples of these monthly sections include:
Calendar of Events, Community Corner, Kidz Corner, Recipe Section, Table of Contents, Pet Corner
REAL ESTATE SPONSOR
- 12, 24, or 36-month duration
- 1/2-page ad
- One Business Profile is written by publication team during the duration of the contract (24+ month only)
- Client provides Real Estate stats
- Ad is placed on specific content area
- Sole advertiser on that page (when space allows)
- Receive a proof of the page before going to print
FEATURE SPONSOR
- 12, 24, or 36-month duration
- 1/2-page ad
- One Business Profile is written by publication team during the duration of the contract
(24+ month only) - Ad is placed on the cover feature spread and is the only advertiser on the spread
- If the spread continues onto a subsequent page, additional ads may be placed on that subsequent page
- Feature Sponsors are recognized as the sponsor of the cover story in the magazine
SPORTS SPONSOR
- 12, 24, or 36-month duration
- 1/2-page ad
- Ad is placed on specific Sports Sponsor area of the Sports Section in the magazine
- “Sponsored by” banner with company logo in the magazine
- Your choice of digital ad run at an approximate 30-mile radius from the neighborhood on bvmsports.com
- Some examples of these monthly sections include:
Athlete/Team of the Month, Coach of the Month, High School Sports, Youth Sports, Adult/Club Sports, Schedule Sponsor
PREMIUM AD PLACEMENT
- 12, 24, or 36-month duration
- Back cover (2/3-page) or full-page ad
- Specific page location: Inside Back Cover, Back Cover, Inside Front Cover
- One Business Profile is written by publication team during the duration of the contract (24+ month only)
What Residents Like
a dozen more copies?