The Sales Advantage Blog
3 Steps to Building a Local Branding Strategy
According to the Master of Science in Applied Psychology Program at USC, consumers in the 1970s viewed an average of 500 advertisements per day – a number that’s now risen above 5,000 per day. The rapidly growing amount of ads people see daily has made it increasingly...
Do You Realize What Unclear Messaging Is Costing You?
Do You Realize What Unclear Messaging Is Costing You? If you’ve got a great product or service, but sales and leads just aren’t where you want them to be, there’s good news and bad news. The bad news? You’ve got unclear messaging. Your leads and customers don’t really...
Clarity is Key to having The Sales Advantage
I know you want your business to become seen, heard and known. The problem is that most businesses are struggling to cut through the noise and find their core message. Let’s face it, most marketing messaging is generic, confusing, vague and boring. As a local,...
Keys To Succesful Geo-Marketing
KEYS TO SUCCESSFUL GEO-MARKETING What is geo-marketing? Why has it become so popular? Simply put, geo-marketing delivers content to people based on their geographic location. According to Forrester, a research and analytics firm, having a customers’ location data...
The New Way Forward: Empathy in Marketing
THE NEW WAY FORWARD: EMPATHY IN MARKETING The events of the last few years reshaped virtually everything about the way we do business, including how we market goods and services. New research suggests that businesses willing to be nimble, innovative and humanize the...
Planning a Marketing Budget
PLANNING A MARKETING BUDGET These days, it’s almost impossible to be successful in business without a solid marketing plan. The family-owned hardware store on the corner that’s been around for 50 years might be the exception, however, chances are that word of mouth...
Why Marketers are Returning to Traditional Advertising in 2023
Why Marketers are Returning to Traditional Advertising in 2023 In a very recent article in the Harvard Business Review Special Issue, evidence suggests a shift toward increased spending in traditional marketing and advertising spending is underway. Consumer facing...
Elevating Your Ad Strategy With Content Marketing
ELEVATING YOUR AD STRATEGY WITH CONTENT MARKETING Consistent and engaging content plays a huge role in audience decision-making. Branded content has been shown to boost credibility and trust amongst consumers, and according to the State of Inbound report, content...
Print & Digital Ads: The Perfect Partnership
PRINT & DIGITAL ADS: THE PERFECT PARTNERSHIP Print and digital advertising both have compelling advantages. While many business owners choose one method instead of the other, research has actually been shown that pairing the two strategies together is one of the...
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