According to the Master of Science in Applied Psychology Program at USC, consumers in the 1970s viewed an average of 500 advertisements per day –...
Traci Marotta
Do You Realize What Unclear Messaging Is Costing You?
Do You Realize What Unclear Messaging Is Costing You? If you’ve got a great product or service, but sales and leads just aren’t where you want them...
Clarity is Key to having The Sales Advantage
I know you want your business to become seen, heard and known. The problem is that most businesses are struggling to cut through the noise and find...
Keys To Succesful Geo-Marketing
KEYS TO SUCCESSFUL GEO-MARKETING What is geo-marketing? Why has it become so popular? Simply put, geo-marketing delivers content to people based on...
The New Way Forward: Empathy in Marketing
THE NEW WAY FORWARD: EMPATHY IN MARKETING The events of the last few years reshaped virtually everything about the way we do business, including how...
Planning a Marketing Budget
PLANNING A MARKETING BUDGET These days, it’s almost impossible to be successful in business without a solid marketing plan. The family-owned...
Why Marketers are Returning to Traditional Advertising in 2023
Why Marketers are Returning to Traditional Advertising in 2023 In a very recent article in the Harvard Business Review Special Issue, evidence...
Elevating Your Ad Strategy With Content Marketing
ELEVATING YOUR AD STRATEGY WITH CONTENT MARKETING Consistent and engaging content plays a huge role in audience decision-making. Branded content has...
Print & Digital Ads: The Perfect Partnership
PRINT & DIGITAL ADS: THE PERFECT PARTNERSHIP Print and digital advertising both have compelling advantages. While many business owners choose...